Nokia Dawn Exp Campaign
Nokia wanted a SMS connectivity partner who could develop a customized solution for them. The concept was to develop a system where customers can participate by smsing Nokia which was promoted at the Karachi expo center only through flyers and banners. After every 50 SMS a random winner was announced through SMS and was informed to visit there stall and was given a free mobile phone
This was a fun way to promote their mobile phones and and ideal branding scenario through interactivity.