Nokia N93 Compaign
The concept of the Nokia N93 Contest was to see how many people would send an SMS essentially just to participate in a prize draw to win something grand. It was also the first test of its sort in Pakistan of a very open prize draw campaign, with no strings attached, through national media, powered by SMS. Such campaigns have been done previously by prize draw slips etc in exhibitions and festivals etc, but not on a national scale.
Result was approx 8250 SMS@ Rs 50, only two operators were connected. Winner was given a Nokia 93 and mobmasti generated revenue.